![]() This is valuable as elements around the asset might depreciate. Why was this video created? What purpose does it serve? Metadata is a quick way to add such context and ensure this information is present in the video. Metadata aids in the discovery of these assets, helping end users find relevant video content and thereby extending their longevity. In larger content libraries, this leads to long-tail content where older assets become less visible and comparatively harder to access. In the video ecosystem, new content is always highlighted over the old. Some key benefits of investing in metadata include: However, this must be considered as a long-term investment that will optimize the video content to boost the ROI of each asset. The initial development and continued maintenance of a metadata strategy can be time-consuming. The Benefits of Having a Metadata Strategy The process to break up “premium” and “free” content can also be triggered from metadata for example, the creation of ad-free HD versions alongside a 480p version that contains pre- and post-roll ads.For example, if the HD flag is selected, an SD version of the video will not be generated by the transcoding service. ![]() Specific metadata fields allow video processing workflows to be dynamically triggered. The process of transcoding can be tied to metadata.The price for Streaming Video on Demand (SVoD) can be managed from this information.The use cases for metadata can extend far beyond the above examples. But today it is also used for storing rights, both intellectual and digital. Typically used for managing the asset – like date of creation, milestone, access rights. It defines a structure for the relationship of content. Includes information such as title, year of release, producer, author, abstract and relevant keywords.ĭefines how content is associated with other content assets, through thumbnail images and clip sequence (i.e. Different Types of Metadataįor videos, there are three categories of metadata, each with its own set of use cases that are focused on content discovery. To help viewers discover relevant content and make the video more accessible, there is a need to augment metadata. Unlike a webpage or article, today’s consumers will not sift through hours of content. Explaining in website terminology, a page or article is made search engine friendly by matching a set of words against possible search keywordsĪ video is a combination of images and audio and needs context setting by associating transcripts and custom descriptions to help people, both end users and media workers, with production workflow. This ranges from visible tags to invisible keywords. Video metadata is often used to describe the information about the video and what it contains. While the concept of video metadata is probably as old as video itself, universal acknowledgment of its importance has been a challenge.
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